Thursday, June 11, 2009

Starbucks: Helping you be Healthier, One Frapp at a Time


Good news for all you Starbucks lovers out there (me! me! me!..and Britney Spears). Now you can have your cake (or Frapp) and eat it too!

According to a new press release by the coffee giant, Starbucks is planning to roll out a whole new range of healthy-conscious products that will make you feel like you just indulged without feeling like you just got caught with your hand in the cookie jar!

Now we all know that Starbucks is like the Mecca for coffee indulgence, and their cookies are the size of my face, but lately, they've been trying really hard to include healthier options on their menu! Recently, fruit cups, low-fat yogourt parfaits, smoothies and oatmeal cups for breakfast have been popping up for sale in the cafes. And on June 30th, in a campaign called "Real Food. Simply Delicious", the java giant is launching the sale of baked goods sans high-fructose corn syrup, artificial flavours or dyes, and they're also introducing some new salads. The company is also going to remove preservatives wherever they can.

According to Michelle Gass, Starbucks' executive vice president of marketing, "Food has been the Achilles' heel of the company ... That statement will be long buried after we launch this program,"

Oh yeah, did I mention they're also revamping the Frappuccino to make it a little easier on your waistline? The new formula will first be tested in Dallas this summer. Somewhere, Britney Spears just shed a single tear of joy.
What do you think: Would you give this stuff a shot?

0 comments: