(Reuters Health Summary)
As 'functional foods' (any food claimed to have a health-promoting or disease-preventing property beyond the basic function of supplying nutrients) become more mainstream and more popular, some nutrition experts are beginning to doubt the validity of some of the claims found on today's food packages, the FDA included.
According to health officials, some claims found on food packages send a misleading and potentially exaggerated message to consumers. Instead of looking out for the health of consumers by creating products that really are healthful, some companies are choosing to use these health claims as a marketing strategy to boost sales, attracting the attention of consumers rushing to get their groceries done.
FDA officials are working on new regulations that will serve to define nutritional criteria for claims made on the front of food packages to protect consumers from false claims.
Read more about this developing story in the article called "FDA probing nutrition claims on food packages" from Reuters Health (Oct 20, 2009).