How's this for irony? The makers of your favourite snack foods, like Nestle, Kraft, General Mills, Smuckers, SaraLee, Campbell's, Coca Cola and Kellogg's, just to name a few, want to help you lose weight by letting you to know that energy balance is a 'simple equation'. Oh really? You mean I can eat all the Kraft Dinner, Häagen-Dazs and Kit-Kat bars I want, as long as I spend 10 hours at the gym burning them off?
The above big names in the food and beverage industry, as well as NGOs and retail outlets have come together and invested $20 million to launch a national initiative to help reduce obesity, with a special focus on reducing childhood obesity by 2015. They intend to do this by focusing on three major areas where people spend most of their time (and also enjoy the likes of mars bars, coke and soup-at-hand): the marketplace, the workplace and schools.
David Mackay, president and chief executive officer of Kellogg Company and chairman of the board of the Healthy Weight Commitment Foundation stated in the press release,"We are united in an unprecedented, collaborative and focused effort to help children and adults achieve better energy balance between calories in and calories out."
Hey, at least they're recognizing that they are a major factor in the obesity epidemic and are taking some sort of responsibility! They haven't explained exactly how they intend to 'fight' obesity, but I'm sure we'll be hearing a lot more about this 'coalition' in the coming future.
Check out the press release called "Retailers, NGOs and Food and Beverage Industry Launch National Initiative to Help Reduce Obesity" at PRNewswire (Oct. 5, 2009) and check out the foundation's website here.