Tuesday, December 15, 2009

Junk Food Reigns in Ads on Web Sites for Kids

(Source: Reuters Health)

Advertisements for junk food may be cluttering many of the Web sites most popular with children, a new study suggests. When researchers examined 28 of the Web sites most frequented by children, they found that the majority of food products advertised there met experts' criteria for "foods to avoid."

Ads for sugar-laden cereals, candy, soda or fast food populated a majority of the Web sites, which included sites one would not readily associate with food, like those run by Nickelodeon and the Cartoon Network, among others, noted Dr. Lori Dorfman, director of the Berkeley Media Studies Group in California and one of the researchers on the study.
In contrast, of the 77 advertised products across all the Web sites, only five were foods that children should be encouraged to consume, the researchers report in the American Journal of Public Health.

Check out the full article "
Junk food reigns in ads on Web sites for kids" on Reuters Health (December 15 2009).