Thursday, December 24, 2009

Nestle Makes Misleading Health Claims About Drinks for Kids

(Reuters Health Summary)

Food Labels - with all their health claims and nutritional information, you would think there's some kind of science behind writing and understanding them, and you'd be right indeed. Did you know that every 'health claim' statement fits into some very specifically outlined criteria? Check out some of Health Canada's, for example.

That said, it's no surprise that major corporations slip up sometimes and make 'misleading' claims by failing to meet specific criteria, which is what happened recently with Nestle. In a letter on December 4th, the FDA stated that Nestle made unauthorized nutrient content claims about Juicy Juice Brain Development Fruit Juice Beverage (Apple), Juicy Juice All-Natural 100% Juice Orange Tangerine and Juicy Juice All-Natural 100% Juice Grape. Apparently, the "no sugar added" claim on the label is not permitted for products aimed at children under the age of 2.

Prior to this incident, on December 3rd, another letter from the FDA to Nestle stated that their 'Boost Kid Essentials Nutritionally Complete Drink', in vanilla, chocolate and strawberry flavours, was promoted as a "medical food" but did not meet requirements for that type of claim.

Despite how tricky nutrient content and health claims can be, you'd think that a huge, global corporation like Nestle would check theirs out a little more closely...

To find out more about this story, check out the article called "Nestle made misleading drink health claims: FDA" from Reuters Health (Dec. 22, 2009).