Thursday, January 7, 2010

Taco Bell Launches "Drive-Thru Diet"

Source: ABC News (Summary by NIM)

As we enter a new decade and start off a new year, many of us have resolved to get healthy and lose weight by starting some diet or another, or by joining a gym. But in probably the strangest way to entice customers to down their tacos and burritos, Taco Bell has kicked off 2010 by introducing their new "Drive-Thru Diet" to help Americans get healthy. Yes, as messed up as that sounds, it's really happening.

According to their website, and as you may have already deduced, Taco Bell states that "the Drive-Thru-Diet is not a weight-loss program. For a healthier lifestyle, pay attention to total calorie and fat intake and regular exercise." followed by "Not a low calorie food.". The chain claims that their "Fresco" menu is a lower calorie alternative to the 'real deal', if you will, with 7 items under 9 grams of fat.....and enough sodium to kill a horse!

Just as Subway enlisted Jared as their spokesperson, Taco Bell has followed suit and hired Christine Dougherty who claims to have lost 54 pounds over two years eating at Taco Bell. Check out this video and tell me if you're buying this.

To find out more about this ridiculous 'diet', read the article called "Taco Bell's Counterintuitive Diet" from ABC News (Jan. 6, 2009).