Wednesday, January 26, 2011

To the Rescue: Wal Mart Tries to Reform America's Eating Habits

As a business, they put many others to shame. It seems that no matter what they endeavor to accomplish, the people behind Walmart are successful. This is not always great news in many areas, but Walmart now has a plan to reform the way Americans eat, providing them with healthier food and making their food healthier. With such undisputed influence, could this be just what Americans need to help them reform their eating habits?

When they first moved into the food sector, they came with a bang and quickly took over to dominate grocery sales. Now, Walmart has just unveiled a strategy to improve consumers' accessibility to healthy foods by providing more healthy options coupled with far more reasonable and affordable prices. The First Lady Michelle Obama was on hand to support the announcement.

The plan, which is set to be fully in place by 2015, includes reformulating the existing products in their private 'Great Value' brand by decreasing sodium levels by 25 percent, cutting added sugars by 10 percent, and by removing all remaining trans fats. They also plan to improve the labelling on their packages to make healthy eating easier for consumers by making ingredients and nutrition facts more transparent. In order to save consumers a whopping $1 billion per year on fresh produce, the strategy is all encompassing, touching upon transportation costs to materials to sourcing and many other logistic aspects.

Putting it beautifully, Bill Simon, president and CEO of Walmart U.S. said “No family should have to choose between food that is healthier for them and food they can afford...With more than 140 million customer visits each week, Walmart is uniquely positioned to make a difference by making food healthier and more affordable to everyone. We are committed to working with suppliers, government and non-governmental organizations to provide solutions that help Americans eat healthier and live a better life.”

Wow, is Walmart really spearheading a food revolution? It seems they're in the right position to do this, but the bottom line is simply that someone is doing something. And it's something pretty major!